By Damilola
Adekoya
In 1984 Alizé was introduced to the Kobrand Corporation at the Wine
and Spirits Wholesalers of America convention in New Orleans. A common company
known as L & L was created to produce and distribute Alizé, which means 'a
gentle trade wind'
in French.
The packaging of
Alizé has undergone two major changes: a new bottle shape and an updated label
with foil imprinting and a larger name in 2002, followed
by a frosted bottle and silk screened label in 2006”.
Alizé is a line
of alcoholic beverages. It is produced in several varieties, which can be
consumed "neat" or can be used in mixed drinks. As of 2007, the line
consists of three cognac-based
liqueurs, two vodka-based liqueurs, and two grades of cognac.
Cognac based liqueurs
Alizé Gold Passion, which is popularly termed the "original" Alizé, because
was the first to be introduced in the United State in 1986, by Spice Jackson
and Fame Fortune, is a blend of French is a blend of passion fruit juice and
other exotic fruits blended with fine French cognac.
Another type of alize, is the Alizé Red Passion, introduced
in 1998, which is a combination of the original Gold Passion with cranberry and
hints of peach.
Alizé Wild Passion, introduced in 2002, has the flavors of mango, passion fruit and
pink grapefruit blended with fine French cognac.
Cognacs
Alizé Cognacs were
introduced to the market in 2000 in two grades, VS and VSOP. The cognacs are composed of eaux-de-vie from the
Grande Champagne, Petite Champagne, Borderies, Fins Bois and Bons Bois areas of
the Cognac and are notable for their use of the Folle Blanche grape.
Vodka-based liqueurs
Alizé Bleu,
introduced in 2004, is a blend of premium French vodka, cognac, passion fruit,
cherry and ginger. Its primary competition on the market is Hpnotiq.
Alizé Rose, introduced in 2007, is the first vodka-only
based liqueur in the Alizé line. It is a blend of French vodka, strawberry, lychee and rose petals.
Alizé liqueur offers an intensely unique and inviting taste. Alizé
liqueurs infuse premium French spirits with luscious flavors from the world’s
most exotic regions.
Alizé Gold Passion, Red Passion and Wild Passion are 16% alcohol (32 proof).
Vodka-containing varieties Alizé Bleu and Alizé Rose are 20% alcohol (40
proof). Alizé VS and VSOP cognacs are 40% alcohol (80 proof).
From the jungles of Brazil, the lush hillsides of Chile, and the
tropical shores of pacific islands come the nectars of these exotic fruits.
Alizé is delicious on the rocks or served in martinis, cosmopolitans,
margaritas and mimosas.
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