BY DAMILOLA
ADEKOYA
ADENIKE
Omotosho is the brain behind Ladystyle Clothing, an outfit that uses African
fabrics such as ankara to make
clutches, bangles, earrings and many other ladies’ accessories. The outfit
opened in November 2011.
The Osun State-native, who relocated to
Ireland with her family, in 2001, attended Dublin Business School, where she
read Accountancy. She also has a second degree in the discipline from the Athlone
Institute of Technology, Ireland.
How was the transition from
calculating figures to the needle and thread business for her?
“Fashion designing has been part of me
for a long time now,” she says.
“It is
something I have flair for, and from outset, I was sure I would take it up professionally.”
Adenike, who acknowledges her parents’ support,
started designing at very young age, and was blessed with drawing skill, which
helped her.
“It’s what I
can start and end my day doing,” she reveals.
“My fiancée had encouraged me to follow my passion
and I did. At that time, we were making research on what type of clothing line
Ladystyle would be. We thought of using African fabrics to make bags, shoes,
dresses and accessories. I have always loved African fabrics right from my
teenage years. I believe you can do a lot with them — the creative
possibilities are endless for me.”
THE
designer says the company has created every
piece with special concern for every woman out there.
“We have weighed
our options, done our survey and come to the fact that what every woman wants
after feeling sexily confident, is comfort. And that is what Ladystyle is all
about,” she says.
On what to expect in the future from the outfit, Adenike whose dream is to
work with Kimora Lee Simmons (Babyphat) and Ere Dappa, says, “I’m working on one step at a time,
but I see Ladystyle going places.”
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